Friday, October 2, 2009

Old Town White Coffee is literally EVERYWHERE! @ LCCT

Apparently the story goes like this.

A humble man from Ipoh came up with a brilliant brew that we now call white coffee.

Apparently he sent his son to America to study, and he came back with big ideas that has now put Ipoh on the world map.

No one, not even Singapore can take the credit for coming up with the creation of White Coffee, except humble small town, Ipoh.

From marketing it into instant coffee and then creating a huge franchise, this brand has expanded to literally everywhere!

Every corner, every suburb and now even at LCCT, you can see the familiar brown decor and the logo.

How did the concept work so well?

I suppose going out to coffee franchised cafes was and still is a trend among the youth.

When i was in my teenager days (now that i am finally categorised in another stage of life), the "places" to go were Coffee Bean and Starbucks. Nevermind, the prices were worth a day's allowance.

Going to old school coffee shops were meant for breakfast sessions and not for "chilling out".

I suppose Old Town found the right pricing structure, made the place looks kind of cool, free WiFi and voila, it worked! Despite selling coffee for RM4 (at least a 200-250% markup over coffee shops), they were still half price when compared with the international chains!

What can i say, a brilliant idea and a money making concept.

Goes to show even if you do not know how to make a single cup of coffee, you can still make big bucks in the F&B industry.

Now let me dream of a big idea.

The logo is infectious everywhere, on the plate, on the cup. The coffee is kind of "kao" like your old school kopi tiam but in a better packaging.

"Omega" eggs comes with a premium, on two pieces of brown bread, this sells for like RM4-5 at the airport.

More brown bread with a thick slab of butter and some kaya.

Nasi lemak was ok at best but then again, its all about concept, remember?

Locations:

Everywhere!

Verdict: 3 stars out of 5 stars. Order a cup of coffee, sit down and chit chat are probably the best things these cafes are for.

Last i heard the franchise fees and the startup costs of one of these outlets is like RM1 million. All "raw materials" are still bought from the "franchisor" (if theres such a word).

15 comments:

Sean said...

sigh. i've dreamed of opening a restaurant on one of the highest floors of the twin towers (that's big, rite), but i'll never do it...

mh said...

i've dreamed and dreamed. I'm still stuck here handling the stress and stupid coaching notes....and the antics of different bosses ...

can't wait for the dream to come true..

Jun said...

yeah yeah, even melbourne has an outlet!!!!

"Joe" who is constantly craving said...

jun: wat can i say, spread the love

mh: well me too..i want to wake up to a dream

sean: thats a REALLY big dream..

thule a.k.a leo said...

tried to inquire about the franchising of Old Town but they had closed application for local ones... they are trying to get the company listed on Bursa apparently too :)
talking about coffee.. I prefer Kluang Station!!

"Joe" who is constantly craving said...

leo: isit? i saw on their website, they target 3 franchise to open EACH MONTH!

Precious Pea said...

Their Melbourne outlet is right in Chinatown!! Oh..and about the LCCT outlet, it was a nightmare getting a table when you are taking the first morning flight. So good business!!

rokh said...

must eat taugeh in taugeh land! :P

J2Kfm said...

but in comparison, a meal here is cheaper than the rest at LCCT. lest you count the Food Garden (or something) a little distance away.

good concept, great marketing.
RM1 mil?!!! last i heard was about RM300k only! wow ...

boo_licious said...

Sean - the top floor on KLCC is actually very very small!

Joe - Heard even the big boys at Berjaya now has a stake in it. Guess they know it is good money spinner.

"Joe" who is constantly craving said...

boo: well its a good milking cow..

j2kfm: no la..MCDs shud b the same..

rokh: yeah taugeh tauke !!

pp: melbourne, the land of lattes also got?

CUMI & CIKI said...

brown bread is soooooo good for the soul!

thule a.k.a leo said...

coz they plan to open the outlets on their own rather than franchising, knowing that they can profit higher this way!!!

"Joe" who is constantly craving said...

leo: ahah too many cooks spoil the soup..

c&c: the eggs too

Chris said...

I am a coffee lover from the UK, I recently visited Malaysia and tried the Old Town White Coffee 3-in-1 sachets from a supermarket. I loved it. I especially loved the hazelnut flavour one.

There is nothing like this in the UK, anyone know where I can get this brand from in the UK? China Town maybe? Anyone?