Friday, May 30, 2008

Participate and "Imagine" with me..

The second part of the craved rambling continues.

In this episode, the issue of future is being explored again. In most cases and i can dare say 8 out of 10 cases with the odd ones out, do not like their job or are slaving away because of another ultimate motive. It was interesting, over dinner yesterday, a man asked me, where do you see yourself in 10 years?

The answer was simple, I dont know. It isnt because i am not focused but it is way too far to think about. 5 years, yes, but 10 years depends on alot of things; whether you pick up business opportunities along the way, the economy, career advancement and so forth.

Then he asked me, well in which area would you like to pursue that future since we all know that life in the Big 4 accounting firm is nothing but a stepping stone to the future.

I immediately say definitely something to do with my love for food.

Then it all rewinded to the day before, my friend and I sat down for dinner and had a chat. What areas we could venture to; 2 of us, bearly any capital but determination to not live in a 9-6 job.

We came up with an idea and would like to engage all of you for replies. This is nothing but a dream but sometimes dream come true.

Breakfast. Majority of us busy people, either take in a heavy and nasty unhealthy breakfast or dont take breakfast. Infact if you decide to look properly in your office block and the surroundings of it, i be surprised to find something healthy and balanced.

Good protein, good carbs and something light to start the day with, not to forget AFFORDABLE. I am constantly amazed that people are willing to pay up to RM20 for a coffee and a sandwich when their salary is in the range of RM2,000 to RM10,000. People should not pay so much for a simple breakfast.

So back to the imagining, what if, and i say what if, a small little booth opens on the lobby of the building you work with that offers you all this:

A range of sandwiches; ranging from healthy basic choices to a premium range (imagine wholegrain bread, avocados, sun dried tomatoes and healthy chicken breast) . Made before the sun is up, you just pick it up, pay and go.

The western culture of 11am and 3.30pm snacks; a handful of nuts, a portion of yoghurt and fruit. All packed up nicely and ready to go.

Fresh coffee that wont cost you RM10 a cup because you wont be paying for the branding.

Knowing that you will start the day off with enough calories to last the morning but a whole load of calories more to spend during lunch or dinner if the ocassion arises.

Would you fall for the idea? or would you rather go for the roti canai or nasi lemak across the mamak?

Let me know.

27 comments:

Lyrical Lemongrass said...

I'd buy your sandwiches anytime, Joe. I'm too lazy to make sandwiches in the morning anyway, so your idea's perfect. (P.S. Got foie gras sandwich ar?)

Nic (KHKL) said...

i've got another idea which was already stolen by some chains...and they did a bad job with it! darn it!

japanese rice rolls, malaysian style. aka nasi lemak rolls! can eat anywhere, anytime...wanna join venture? hehe...

CUMI & CIKI said...

no contest! being an exercise freak and a runner and all... id go with ur idea - HEALTHY! as it is, i don't eat nasi lemak before NOON anyway.. lol

"Joe" who is constantly craving said...

ll: the idea is healthy and when did foie gras become related to healthy?? haha

nic: japanese rice rolls, i knw wat u getting at..expansion of sandwich shop..i wouldnt mind u knw..i miss those in adelaide..come back to kl open joint venture with me larr..

c&c: well...at least u r fit! i cant even get fit bcoz of the food around..

Bernsy said...

are u opening up any such stalls ah ? I will come post a review of your little stall...

Oh ya do include pieces of bread with a cheese platter and a pate platter.... ideal for 11am snack

team bsg said...

some thoughts here:

location : bintang walk/outside beside, shopping malla beside the busy main road.

concept : small place for 20/30 customers in a rush. air-cond. clean.tidy.no frills. counter style dining aka pub.

food : low price and fast reheatable eg curry puffs, sandwiches, low end cakes etc

drinks : hot and cold drinks

price : cheaper than that cafe but more 50% than the hawker fella.

staff : young pretty fresh school leavers.

conclusion : think positive but must have RM 80,000 stby

team bsg said...

some thoughts here:

location : bintang walk/outside beside, shopping malla beside the busy main road.

concept : small place for 20/30 customers in a rush. air-cond. clean.tidy.no frills. counter style dining aka pub.

food : low price and fast reheatable eg curry puffs, sandwiches, low end cakes etc

drinks : hot and cold drinks

price : cheaper than that cafe but more 50% than the hawker fella.

staff : young pretty fresh school leavers.

conclusion : think positive but must have RM 80,000 stby

mimid3vils said...

I think i'll buy coz I'm a breakfast person but make sure it's near my office...haha

"Joe" who is constantly craving said...

bernsy: haha this is like the 2nd step after a dinner chat..no where near opening a stall..but of course if response is positive..u nvr knw..

team bsg: nah..no where require 80k..i probably got 8k only haha..mine would also be take away only..no seats..and healthy sandwiches no currypuffs..no no..

mimi: haha if everyone is a breakfast person i would definitely take this the next step

ling239 said...

sandwich sounds good...
easily acceptable and convenient ^_^

Tummythoz said...

I'm picturing white starched uniformed smiley guy carrying shallow boxes full of prepacked sandwiches standing at my workplace doorway. Err somewhat like those hotdog sellers at games or ciggies gals at nightspots.

Seaqueen said...

Oh yes. I don't mind a good healthy breakfast as opposed to nasi lemak. I think I've reached the age that even a little bit of extra calories or added oil or fat actually makes a difference in my cholesterol level.

"Joe" who is constantly craving said...

ling239: hahah another good comment!

tummythoz: i definitely dont look like a ciggie gal..good or bad wor?

seaqueen: the ony issue is whether the other thousand or so people in your office block think the same way..

mh said...

Joe, the best place to start is where you are working at. I've tried talking to my client (now-ex, since I've left) for rental at LG or UG, but they sorta barred us from having any cooking at all. But if its sandwiches...its workable.

daphne said...

greek yogurt with muesli!! i want that.

but then thosai is still one of my fav breakie item...

lili@edlin@ said...

i'll definitely love that idea.

hmm, dunno why but somehow i get the feeling that we've had this discussion some time ago back in Sime Darby? Yes? No?

must be DejaVu then.. :)

Henry Yeo said...

Sorry, but I always have breakfast before I leave home. Can you provide home delivery service to Selayang?

BeverLy's Secret said...

Sandwiches?
Mind to fedex to me?
ARGHHH...I want authentic M'sia foods so badly :'(

Kenny Mah // Life for Beginners said...

So odd... I was thinking the same thing... Not your biz idea, but the part about how I could spend RM20 some days for breakfast... and such unhealthy food at that.

*looks at baby love handles about to launch into teenage full belly rebellion*

I'd so buy your sandwiches for breakfast, dude. But er, make em healthy, eh? Leave the foie gras sandwiches for the weekends lah... :P

"Joe" who is constantly craving said...

kennymah: it was an idea me n fren popped up..its virtually impossible to find a sandwich thats healthy..its crazy come to think abt it..

beverly: im sure wat u wan is authentic m'sian food fedexed to u..

henry: u must b one of those blue moons..

lilia: maybe..haha..but i would like to take the idea one step forward dis time around..

daphne: brilliant idea! well then again i got a huge load of rebellions like u wanting thosai..

mh: i cant find a space though..the most brilliant spot is where our firm's receptionist desk below the stairs..the UG lobby is way too small..

JOjo said...

Yes! I'm a bread and peanut butter person, so sandwich anytime!!! =)

leo said...

it can work joe, with a little planning and brand building.. you know these days F&B is all about branding, especially café concepts..

Seaqueen said...

Yea. True also. Heheh!!

- m i c h e l l e - said...

That reminds me somewhat of the Australians life. :)

"Joe" who is constantly craving said...

jojo: haha dessert sandwiches!

leo: haha yeah i knw..lets discuss tmmw

seaqueen: haha need to do my market research 1st lor..

michelle: exactly what i want to bring to malaysia..if i cant go there, i want to bring the culture here..

Seaqueen said...

Why?? You planning to open one up?

"Joe" who is constantly craving said...

seaqueen: well if it works and god knws how..i am seriously tempted haha..